In a column for National Mortgage Professional Magazine, NotaryCam President and CEO, Founder Rick Triola offers invaluable insight gleaned from decades in the evolving mortgage industry.

“How to Build Loyal Customers in a Capricious Era” examines how lenders and others in the industry can best cater to a customer base raised on convenience, speed and comparison shopping, a base whose loyalty can never be taken for granted.

To read more, please see the May 2015 issue of National Mortgage Professional Magazine: http://issuu.com/nmpmag/docs/nmp_may15er/c/suj278q